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What Experts Say About This Book

Donatas' book is like an IKEA guide for building your next startup. Startup Evolution Curve is a detailed, comprehensive, understandable, and - most important - deeply practical instruction handbook. Every piece of information is based on more than 1,000 different practices, processes, routines, and tips from existing startups. That makes it a must-read when launching your next big thing.

Michal Tomek
Michal Tomek Co-founder & Editor at Slovak STARTUP

I don’t know any book that sums up better the startup evolution and growth than the ‘Startup Evolution Curve‘ by Dr. Donatas Jonikas: The question isn’t only what you should do; it’s what and when you should do. So, if you are early stage startup founder and already have some innovative ideas, this is one of the most thought-provoking books you should give a try in 2017. Also, if you are looking for in-depth advice about topics such as business feasibility, market experiments, fundraising, product launch, and growth hacking, then this book is again an excellent choice to look for ideas and a different perspective.

Velimir Tasic
Velimir Tasic Co-founder of ESAA entrepreneurship incubator

I know how challenging it is to build a successful startup (I’ve already developed three). If I could have read this book before creating my first startup, I would have avoided many pitfalls and tons of frustration. My philosophy is to always be coached and this book is full of guidance, not only for the early stage entrepreneurs but also for the already successful ones. None of the books will keep you from failure, but this one will definitely help you make better decisions.

Ariel Mizrahi
Ariel Mizrahi Serial Entrepreneur & Mentor at StartupMexico

The Startup Evolution Curve is filled to the brim with useful tools and insights presented in a very structured way. Simply a great guide for first-time and serial entrepreneurs alike.

Andy Cars
Andy Cars Lean Startup Coach, Founder of Lean Ventures

Startup Evolution Curve reveals must-know essentials and strategies for early-stage startup founders. It is impressive how Donatas collected all the essentials and must know's for startups in one, easy-to-read book! I highly recommend Startup Evolution Curve to every startup founder from idea to the growth stage as a Bible of a startup journey.

Nelli Orlova
Nelli Orlova Co-founder & CEO at InnMind

This book is a great way to rehearse some of the crucial elements that you need to align in order to have a successful business. Think about it like a roadmap that will guide you to the most important stages in your startup: 1. Feasibility Study, 2. Hypotheses and Experiments, 3. Fundraising, 4. Product Launch and the very hot topic of 5. Growth Hacking. Donatas has gathered together the essentials that I would love to have received from my entrepreneurship classes in high school and during my Business University degree.

Startup Evolution Curve is in the same league with The Four Steps to the Epiphany by Steve Blank and The Art of Start by Guy Kawasaki. I would recommend Startup Evolution Curve to startup enthusiasts, first time or serial entrepreneurs, and even to my own kids!

Denis Todirica
Denis Todirica StartupChile Entrepreneur. Forbes 30 under 30

Startup Evolution Curve is a masterpiece of practical, actionable, and easy-to-follow steps to turn an idea into a profitable and scalable business. Donatas has provided would-be entrepreneurs with a blueprint for building a business, along with some excellent templates and tools to help you during the journey. I am very impressed with the depth of the research, the range of examples and case studies, and the honesty and sincerity with which Donatas provides advice and guidance. This is a must-read for anyone thinking of starting a business or growing an existing business.

Debra Partridge
Debra Partridge Owner PearTree Consulting

Dr. Jonikas combines academic research, observations from studying hundreds of startups, and personal experience to craft a solid framework for taking a new venture from idea stage through solid growth. His advice includes both what should be done, and what mistakes to avoid. He also references a variety of online tools that might be missing from other "how to" books, even a year or two old. It's a solid reference book for experienced entrepreneurs and a valuable roadmap for first-time founders. It's organized in a way that allows readers to jump into the sections of particular interest, so it isn't necessary to start at the beginning. It is well worth the read!

Akira Hirai
Akira Hirai Managing Director at Cayenne Consulting

Startup Evolution Curve is one the greatest books I have read, one that not only wisely and realistically touches some of the most intricate pain-points of startups, but also offers an equally wise, simplified, and detailed solution. A good thing about this book is that it opens your mind to different possibilities and perspectives. Therefore, I would love to refer it to every startup, aspirant, businessman, and student I know.

Karan Rajani
Karan Rajani Startup Advisor. Columnist @Yo! Success



If you are looking for foundations of how to build an innovative business, here it is! Startup Evolution Curve is like a textbook with essential checkup points. Secondly, it's easy to read. Donatas goes straight to the point without any idle talk. I am sure anyone who will start reading this book will just “swallow” it!

Alexander Soloveicik
Serial Entrepreneur & Advisor at Silicon Valley Real Ventures

All entrepreneurs dream of building a successful business. Startup Evolution Curve is undoubtedly a guide and a mandatory reading that will help us to follow the path we idealized at the beginning of our entrepreneurial journey.

Carlos Rubinstein
Founder & CEO at Talentix

A very thoroughly researched and, what is more important, personally lived through must read for start-ups and prosperity seekers. Donatas provides us with useful tools to support our creativity and execution process, which is critical especially at the time of growth and expansion. If you want to achieve virality and brand affinity, I highly recommend it.

Anna Hejka
Serial Entrepreneur & Founder of VC/PE funds

It's an engaging book for all startups. The author has put across a lot of case studies which helps in understanding how it was implemented in a particular case. I recommend startups to learn and more importantly implement the strategies outlined in this book.

Arjun S Meda
Startup Catalyst & Entrepreneurship Community Builder

Startup Evolution Curve perfectly embodies all that is essential to becoming the definitive business manual: essential analysis; lean method; hands-on approach. Using an iterative and closed-loop process,  with tons of visual and practical takeaways, it is highly recommended for startup practitioners. And, as a seasoned business, we will want to keep it on our working desk - because it just goes straight to the point.

Alberto Ratti
Co-Founder BIBA Venture Partners

It's a practical combination and synthesis of old and new practices in terms of startup and business. Startup founders can surely find a complete journey in order to manage a startup, from creating business models based on ideas to developing funding approaches and metrics for new businesses.

Giorgio Ferrari
Co-founder & Startup Mentor at quo·d

Startup Marketing Mentoring

    $1,495 worth 3 months startup mentoring

    You don't have to be alone with your challenges - let me help you to find shortcuts!

    Here is what you'll get:

    • The initial assessment of your startup business
    • Setting up your goals and mentoring plan for 3 month
    • 45-60 min. consultations via Skype (2 times in a month)
    • In-depth email consultations (2 times in a month)
    • Advices and feedback from mentor on your progress every week (Skype or email)

    The Author and Mentor

    Donatas Jonikas, Ph.D.

    I hold a Ph.D. in Economics and a Master’s in Marketing Management. During my practice of more than 12 years I've developed and helped to implement winning marketing strategies for more than 50 companies in different countries and industries around the globe. The scope of business I worked ranges from small local service providers up to $107 million worth pyrolysis power plant projects.

    I've seen real case practice of more than 1,000 startups and will gladly share this experience with you!

    I asked Donatas to review our marketing strategy. He was happy to help. Donatas gave me multiple bright ideas how to improve our business model, marketing and sales strategy. Additionally he provided advices on our web-site to improve conversion rate. I recommend Donatas Jonikas as marketing and sales expert and looking forward for future cooperation.

    Dmitry Osipa
    Dmitry Osipa Founder at Pixpie

    Donatas has great ideas on marketing and sales that can really be the difference between success and failure. He is very details oriented and I got a lot to learn from him. I will continue to look to him for his advice, which is always thorough and to the point.

    Vivek Jalan
    Vivek Jalan Founder at Customate

    Donatas is an excellent marketer, speaker, and thought leader. We began networking when he asked me to help him with research on the book and then awarded me with some worksheets and templates that have really helped me take my business to the next level. I've really enjoyed discussing emerging trends in Marketing and business challenges with him, and applying his techniques and advise to continually improve my marketing strategies and fundraising efforts.

    Layla Sabourian
    Layla Sabourian Advisor at DentalTor

    I have had the chance to briefly talk with Donatas about how we can get better results with our marketing efforts. He has provided actionable insights and concrete solutions and further helped us tweak our way of creating campaigns in a cost-efficient and 'startup` friendly way. His knowledge could definitely be utilized for adding value to future endeavors and for solving major problems.

    Batukhan Taluy
    Batukhan Taluy Founder at Uservision

    I had an opportunity to consult with Donatas for our most recent start-up project. His evaluation and advice proved absolutely helpful and professional. Knowledgeable and competent, Donatas is a very valuable resource.

    Endi Hasho
    Endi Hasho Co-Founder at Generation - H

    Donatas is a result-driven marketing professional whom I found easy to work with. He proved to have a broad knowledge of marketing tools and positively relaxed manner of communication even when pressed by deadlines. This helped us manage and successfully complete some big marketing tasks we were working on together. I hope to work with Donatas again in the near future and I would recommend him to anyone interested.

    Justė Akmenskytė
    Justė Akmenskytė Freelance Marketing Expert



    Recommend this book to your friends and win individual $1,495 worth 3 months startup mentoring with the AUTHOR